Put “what if I get it wrong?” on mute and make your business more inclusive

Get started with this free guide to the basic stuff people get wrong, so you don’t

You don’t need any convincing, do you? You want your biz to be a place where everyone feels truly seen. 

You can say ‘white supremacist, cis-heteronormative, patriarchal capitalism’ without skipping a beat. 

But when it comes to translating all that knowledge to your biz practices? 

… You watch the cursor blinking on an empty caption editing screen, ‘cus you just can’t find the right words. 

… Beyond sharing posts to stories and adding pronouns to your bio, you dither yourself into inaction. “What if I get it wrong? Is this gonna seem performative? Am I centering myself? And and and…”

… So you tackle your inbox, create content, or get on with client work (y’know, the day-to-day stuff that always seems more urgent) and guiltily park ‘make my biz more inclusive’ for another day that never actually comes.  

Inclusion isn’t easy, but I’ll make it as easy as it’s ever gonna get.

Here’s how you can work with me:

Inclusive Biz Foundations

Everything you need to attract diverse clients who stick around and feel truly seen.

60-minute DEI Dive

Got a specific DEI dilemma? I’ll review what you’ve got, then we’ll solve it together on Zoom.

Inclusive Content Toolkit

An easy-to-use guide that's like Grammarly, but for checking your content is inclusive.

Inclusive Coaching Workshop

Upgrade your coaching skills with the stuff they didn’t teach you in coach training

The road to a more inclusive biz starts with a big deep breath and one brave step

Get brave

You can’t wait until the fear subsides, you just have to decide to roll with the discomfort. 

Here, hold my hand and I’ll guide you through it so you can feel more confident about getting it right.

Take action

Focus on the next simple thing you can do.

Free up time and headspace with toolkits, templates and tailored support that make it easier to do the right things at the right time, without worrying if it’s performative. 

That’s it. Just keep doing that again (and again) and expand your confidence and impact as you go. 


(Pssst, I’ve got you here too. When you buy anything from me, you get a forever invite to monthly coworking so inclusion never falls off your to-do list)

You, cool as a cucumber because you know what you’re doing. Your client feeling like they belong in your biz.

You’ll start seeing…

  • Glowing testimonials. Go from “it was great working with you” to “OMG I love you, please marry me?” (ok, maybe not that far). But your clients WILL shout about you from the rooftops and stick around in your world. 

  • More booking notifications in your inbox. All those people you were unintentionally excluding? They’ll come knocking at your door when they see you as someone for them (and they might even bring their mate along). 

  • Your impact rippling. You’ll be getting DMs from people like “loved that! I’m gonna change my intake form too!” And bit by bit, inclusion will become the norm in the small business world (it’s gonna take all of us, but you’ll be playing your part)

Meet your DEI sidekick

I’ve been doing DEI work since before iPhones and Instagram existed and running my small business [gestures around my website] for over 5 years. 

I know the behind-the-scenes stuff people don’t see when they look at our socials or website. And I also know what stops people feeling like you’re for them, and how to fix it. 

If you’re looking for support to take your next steps to a more inclusive small biz… erm, hello?! I was MADE for this. 

What people say

  • “The impact is tangible with the clients we work with - much deeper discussion and more aha moments.”

    We could take a big breath out and have confidence in our approach. We are not second guessing ourselves and therefore diluting our work. The best thing about it was that this scary work / hard thing was done with a big fat dose of humour, lightness and joy. This kept our energy and motivation up -  at no stage did we feel overwhelmed and so we were able to progress things quickly and consistently.

    — Laura & Kenny, The Vibrancy Hub

  • “Sumi is fun and makes every topic (yes, even the really hard ones) easy, accessible and exciting (yes, I’m not even joking)”

    Not only do you come away having learnt a thing or 10 about how to *practically* be and do better when it comes to DEI in your biz, but you also come away with Aero-like bubbles of happiness

    — Nadia Amer, Business Strategist and Copywriter

  • “Your approach is absolutely bang on for me, it's educational, approachable and fun.”

    I want a business that has inclusivity at its heart and I believe [Sumi is] giving me both the knowledge and skills to get me there. You have a skill for making a topic so many people are fearful to discuss really accessible. I always come away from our sessions together feeling positive about how I can implement positive change in my business!

    — Jools Aspinall, Online Business Manager (OBM) and business mentor

  • I have a set of clear, actionable steps to help me get there which made it much less overwhelming than I thought it would be.

    I felt totally at ease with Sumi which meant I was able to be really open and honest and ask all the questions I needed to without feeling embarrassed about 'getting it wrong'. I got so much more from working with Sim than I even thought I would and I have come away with a much clearer understanding on areas of my business I need to work on and where I can do better.

    Skye Ferguson, PR coach

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Wanna make your service business better for everyone? No worries, I’ve got you. Just nab yourself one of my free resources through the link in my bio. It’ll make it easier and simpler to take your next steps towards a more inclusive busin
When you know where people are dropping out of your client journey, you can figure out why. Let’s take an example. If you’re lacking diversity in your clients, it could be because: They’re not clicking ‘follow’ to beg